Industry
Financial Services
Client
EarnIn — 1.3M active users, processed over $15B in earnings
Rethinking the Flow of Money to help users take control of their finances
WHAT — A tipping-based fintech app serving 1.3M daily active users HOW — Led end-to-end design strategy in 7 sprints for 4 weeks, managing a team of 3 designers and client relationship, collaborating closely with EarnIn’s CEO, CTO, VP of Design, and PMs IMPACT — 460k+ 5 star reviews / 19M+ Downloads / #35 app in Finance on the App Store
Designing where trust and money intersect
CHALLENGE: EarnIn is a consumer fintech platform that enables users to access their wages before payday, with no fees or interest. With 1.3M active users and having processed over $15B in earnings, EarnIn operates on a unique tipping model, the product’s value hinges on trust, utility, and experience. The EarnIn team brought us in to explore new ways to deepen user engagement, strengthen brand affinity, and design thoughtful micro-interactions that could drive meaningful behavioral shifts. MY ROLE: As the design and client lead, I worked directly with EarnIn’s CEO, CTO, and VP of Design, shaping the overall engagement and sprint structure. For each sprint, I partnered closely with a dedicated PM, aligning feature goals with business strategy. I led a core team of 3–4 designers and prototypers across seven focused sprints, steering concept development, managing timelines, maintaining delivery quality, and building a relationship of trust across all stakeholder levels. Each sprint tackled a distinct product area - from core functionality improvements like onboarding, the redesign for the main navigation, tipping and product discovery to new feature explorations like iOS widgets, cashflow manager, the EarnIn website etc. Our three-part approach: PROCESS: - Exploration & mapping: Generated multiple concepts per area, informed by journey mapping and stakeholder alignment - Prototyping & testing: Built rapid, interactive Figma prototypes and validated them with users and stakeholders - Refinement & delivery: Delivered refined designs with motion guidance, tailored for implementation SOLUTION: Working closely with EarnIn’s design and product leadership, we ensured every sprint delivered implementation-ready assets and shaped a product direction grounded in insight and intent.
Result: Design that moves the needle
“Daylight’s work wasn’t just beautiful and prolific, it drove growth and deepened customer love.” -Charles Warren, VP of Product Design, EarnIn
This collaboration helped EarnIn define a stronger, more emotionally intelligent product roadmap, with several features already launched and more in development. The project also deepened the team’s appreciation for the role of micro-interactions, visual storytelling, and UX polish in driving core metrics. Most importantly, it sparked an ongoing design dialogue with leadership, one built on trust, momentum, and shared ambition.
Daylight Team: Siddharth Dasari (Project and Client Lead + Interaction, Visual Design and Prototyping), Justus Bremer (Prototyping), Mara Weber (Visual Design + Prototyping), Aron Chen (Visual Design) EarnIn Team: Charles Warren (VP Design), Camillia Benbassat (Head of Product Design), Ram Palaniappan (CEO), Yair Rivlin (CTO)
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